LINKÖPING, Sweden–(BUSINESS WIRE)–Marcus Andersson, Vice President of Sales and Marketing at SenionLab, will participate on a panel discussion at RetailLoco, a two-day Chicago-based event sponsored by the Location Based Marketing Association (LBMA). The conference runs from October 22-23, 2015 and will deliver insights and trends on the latest in mobile and location-based tools and techniques for retailers.

Andersson will speak on a panel entitled, “International Perspectives,” discussing the challenges of selling and implementing location-based services internationally. With SenionLab’s international experience and holistic system approach, Andersson will offer keen insights on the do’s and don’ts of building location-based services around the world.

“SenionLab is helping shape the global LBS market with our strong IPS foundation,” said Andersson. “I am happy to share our experiences with the LBMA and RetailLoco, providing first-hand knowledge of the methods that transcend cultural differences and improve clients’ workflows with IPS.”

What: RetailLoco Panel Discussion, International Perspectives

When: October 22, 12:15pm – 1pm

Where: East Bank Club, Chicago

About SenionLab

SenionLab is a global leader in indoor positioning solutions, bringing a seamless, responsive, and consumer-friendly foundation for location-based services applications. SenionLab’s comprehensive IPS services include analytics, wayfinding, geofencing, friend finder and tracking. With more than 250 IPS installations globally, SenionLab has worked closely with shopping malls, hospitals, event venues, industrial buildings and more to improve workflows. SenionLab is headquartered in Linkoping, Sweden. Find us on the web at www.senionlab.com, on Twitter @SenionLab and on LinkedIn at SenionLab.

Contact
Rainier Communications
Karen Quatromoni, 508-475-0025 x150
kquatromoni@rainierco.com

“I am happy to share our experiences with the LBMA and RetailLoco, providing first-hand knowledge of the methods that transcend cultural differences and improve clients’ workflows with IPS.”