LINKÖPING, Sweden, July 8 2015 – SenionLab, creators of the world’s most powerful indoor positioning systems, announced the appointment of Marcus Andersson as Vice President of Sales and Marketing. Andersson has extensive experience in managing billion-dollar deals for global companies including Verizon, Ericsson and Nokia Siemens Networks. At SenionLab, he will focus on expanding the company’s market share in the burgeoning indoor positioning market by working closely with application developers and vertical markets.
“We are helping shape the IPS market with our strong IPS foundation for location-based services. I look forward to helping SenionLab differentiate its solutions and educating the market about how IPS from SenionLab will help them provide a great experience for their visitors.”
“SenionLab is one of the few companies with installable, intelligent, viable solutions for IPS today,” Andersson said. “We are helping shape the IPS market with our strong IPS foundation for location-based services. I look forward to helping SenionLab differentiate its solutions and educating the market about how IPS from SenionLab will help them provide a great experience for their visitors.”
Andersson has more than 20 years of experience within the technical services industry, working with sales, marketing, production and finance. Andersson comes with significant experience in positioning products in early stages of a product life cycle. He has global experience of what it takes to break through a new market.
He also serves as a mentor for Almi, the Swedish Government’s group of companies, which supports new ventures and entrepreneurs. Anderson also mentors at SE Forum, a non-profit membership organization working to promote, inspire and empower social entrepreneurship around the globe since 2004.
“As we expand SenionLab’s reach to the United States, Marcus Andersson’s keen understanding of business development and sales of enterprise infrastructure solutions will help us differentiate our solutions with application developers and end customers, such as large shopping malls and hospitals,” said Christian Lundquist, SenionLab Co-founder and CEO.
SenionLab is a global leader in indoor positioning solutions, bringing a seamless, responsive, and consumer-friendly foundation for location-based services applications. SenionLab’s comprehensive IPS services include analytics, wayfinding, geofencing, friend finder and tracking. SenionLab has more than 250 IPS installations globally in shopping malls, hospitals, event venues, industrial buildings, and more. SenionLab is headquartered in Linkoping, Sweden. Find us on the web at www.senionlab.com, on Twitter @SenionLab and on LinkedIn at SenionLab.
Rainier Communications (US)
Alan Ryan, (00) 1-508-475-0025 ext. 116