Last week we presented an updated version of our more retail-oriented whitepaper Surprising and Delighting Consumers. It’s amazing to see such an interest in IPS, LBS and how these technologies can be used to enhance the customer experience. Really, wow!

Today, the time has come to update another whitepaper of ours – Indoor Positioning 101. This paper explains the ins and outs of Indoor Positioning, how it works and what makes it tick. All with a little more technical perspective.

Satellite-based GPS positioning systems provide users with the position of their smartphones when they are outdoors. Indoors, however, GPS loses its efficacy because the technology relies on very weak signals from satellites that are easily blocked by a roof or walls. The result is a significant drop in accuracy for GPS systems when the user enters a building. Reaching an accuracy of 1-5 meters indoors requires a completely different solution: Indoor Positioning Systems (IPS).

Read more about IPS and how it works. Click here to get this white paper.