Connect retailers
with visitors

StepInside® enables shopping malls to deliver a unique shopping and leisure experience by removing friction, and increasing personalization on all touch-points.

By bridging the physical and digital worlds, the StepInside® suite puts a radically new set of capabilities in the hands of mall owners.

Tools to enhance the customer experience in shopping malls

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Get the full rundown

Want to learn more about indoor positioning systems? Read our whitepaper on everything you need to know.

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How indoor positioning helps in a shopping mall

Indoor positioning enables shopping malls to deliver a unique shopping and leisure experience by removing friction, and increasing personalization on all touch-points.

“We are focused on leveraging advanced digital technologies to ensure that our visitors have memorable experiences at our malls”

Dubai Mall

For visitors

  • Personalized in-store experience
  • Location-based offers
  • Find my car
  • Indoor wayfinding to stores or other Points of Interest (POIs)
  • Automatically switch to in-store version of retail app

For management

  • Detailed analytics of visitor movement
  • Discover high dwell-time areas in venue
  • Improved facility management
  • Improve footfall
  • Measure location-based conversion rates

For retailers

  • A non-intrusive channel to connect with consumers
  • Provide loyal consumers with timely promotions
  • Tailor promotions to individuals instead of segments
  • Offer unique in-store offers

Resources for Retail

Did you know?

73%

of smartphone users prefer to use their smartphone for in-store assistance vs. an sales associate.

Source: Deloitte Digital (2014)

85%

of shoppers are more likely to shop in stores that offer in-store personalized offers, according to a study on design and aesthetics.

Source: Google (2015)

16%

of shoppers will decide not to purchase or take their dollars elsewhere if they can’t find what they were looking for.

Source: Aisle 411 Research (2014)

You’re in good company

Senion powers retail experiences at some of the world’s largest and most popular malls.

“StepInside indoor positioning system, allows us to offer step-by-step wayfinding, a more personalized visit that caters to the guest preference, and a way for visitors to more easily connect with our brands and attractions.”

Jill Renslow, SVP Marketing @ Mall of America

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