Is 2016 the year of the beacons? At Senion Lab, we certainly expect it will be as technologies like Indoor Positioning Systems help make a smart business case for beacons. But don’t take our word for it. Industry watchers at ABI Research is saying so, too.
Indoor Positioning Systems (IPS) typically are put in place with the idea of helping end consumers navigate a space – such as patients in a hospital, shoppers in a mall or drivers in a parking garage – but to fully leverage an IPS installation it’s worth exploring what other business functions can benefit from the IPS.
We're happy to present an updated version of our white paper Surprising and Delighting Consumers! Here's an excerpt to give you a hint of what's inside. Today’s retailers compete more fiercely than ever in creating a vibrant customer experience. For success, retailers must understand their customers – including predicting their next moves and tailoring the [...]