Webinar: Mall of America’s Digital Journey

Hear firsthand from Mall of America’s IT Director, Janette Smrcka, share the story of the iconic destination’s digital journey.

Senion’s Indoor Positioning System Enhances the Visitor Experience at Mall of America®

Senion’s Indoor Positioning System Enhances the Visitor Experience at Mall of America® August 8th, 2017 BLOOMINGTON, Minn. & LINKÖPING, Sweden--(BUSINESS WIRE)--The iconic Mall of America shopping complex has installed a sophisticated indoor positioning system (IPS), StepInside®, with the help of industry leader Senion. The technology, which works like GPS for indoor locations, [...]

The Dubai Mall

The Dubai Mall Redefining the guest experience at the world's most visited mall DUBAI, United Arab Emirates & LINKÖPING, Sweden–Indoor positioning system (IPS) leader Senion announced it is installing its StepInside® IPS in the world’s most visited shopping and entertainment destination – The Dubai Mall in the United Arab Emirates. StepInside, which [...]

Senion’s IPS Helps Redefine Guest Experience at World’s Most Visited Mall

Senion’s IPS Helps Redefine Guest Experience at World’s Most Visited Mall July 10th, 2017 Download hi-res DUBAI, United Arab Emirates & LINKÖPING, Sweden--(BUSINESS WIRE)--Indoor positioning system (IPS) leader Senion announced it is installing its StepInside® IPS in the world’s most visited shopping and entertainment destination – The Dubai Mall [...]

Three things we learned from selling IPS to shopping malls

Three things we learned from selling IPS to shopping malls March 28th, 2017 Last year, Senion's VP of Product and Co-founder Jonas Callmer, was invited to speak at the GeoIoT Expo in Brussels, Belgium. The topic was learnings and insights from working closely with large shopping malls developing digital services aimed at enhancing [...]

Senion’s Indoor Positioning System Installed at Luxurious GINZA SIX Retail Complex in Japan

Senion’s Indoor Positioning System Installed at Luxurious GINZA SIX Retail Complex in Japan March 14th, 2017 LINKÖPING, Sweden, March 14, 2017 – Senion today announced that its robust indoor positioning system (IPS), StepInside®, is installed in the world-class GINZA SIX retail complex in Tokyo, Japan. When it opens April 20, GINZA SIX [...]

Understanding the 21st century consumer

The consumers of today are different to the consumers of yesteryear. What are the expectations of the modern consumer? and how will they affect the consumer industry?

Can IPS enhance the shopping experience?

Creating an integrated shopping experience between online channels and brick-and-mortar stores is among the hottest trends in retail today. A recent TimeTrade study revealed that 85 percent of consumers preferred to shop at physical stores, versus shopping online. Retailers are looking at ways to have e-commerce enhance their traditional shopping experience.

Personalization: the key to getting it right

Personalisation: the key to getting it right July 11th, 2016 This is a guest blog written by Daniel Baker, Mobile Strategy Analyst at Mubaloo. Mobile, is instant, personal and contextual. It is not only the ideal medium to help brands connect with consumers in a more relevant and targeted [...]

How to attract more shoppers for bricks and mortar retailers

How to Attract More Shoppers for Bricks & Mortar Retailers May 12, 2016 Most of us rely heavily on GPS systems to navigate in our vehicles and on the streets. But step inside a shopping mall or big box store, and it can be daunting to find one’s way around. Indoor positioning [...]