Creating an integrated shopping experience between online channels and brick-and-mortar stores is among the hottest trends in retail today. A recent TimeTrade study revealed that 85 percent of consumers preferred to shop at physical stores, versus shopping online. Retailers are looking at ways to have e-commerce enhance their traditional shopping experience.

In this interview, Christian Lundquist, CEO and Co-founder of Senion sat down with Josh Fischer at Retail Customer Experience to talk about what indoor positioning brings to the table.

Read the full article at Retail Customer Experience.

Anton Tyrberg
Channel Marketing Manager at Senion