Creating an integrated shopping experience between online channels and brick-and-mortar stores is among the hottest trends in retail today. A recent TimeTrade study revealed that 85 percent of consumers preferred to shop at physical stores, versus shopping online. Retailers are looking at ways to have e-commerce enhance their traditional shopping experience.
In this interview, Christian Lundquist, CEO and Co-founder of Senion sat down with Josh Fischer at Retail Customer Experience to talk about what indoor positioning brings to the table.
Read the full article at Retail Customer Experience.