About Anton Tyrberg

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So far Anton Tyrberg has created 106 blog entries.

Who talks about us? – EE Times

In an article on EE Times, Bernard Cole covers the topic of Indoor Positioning Systems and mentions SenionLab as a select provider of such systems.

New whitepaper: Choosing the Right Beacon

Today we're adding another whitepaper to the collection; Choosing the Right Beacon. This paper elaborates on the role beacons play in Indoor Positioning Systems, and what to look for in a beacon if you intend to use it for indoor positioning.

Who talks about us? – Shopper Marketing Magazine

Every month Shopper Marketing Magazine does a roundup of social, local and mobile marketing activity. SenionLab was recently featured under the So-Lo-Mo Central section of the magazine's August issue.

Updated Whitepaper: Indoor Positioning 101 – A technical perspective

Last week we presented an updated version of our more retail-oriented whitepaper Surprising and Delighting Consumers. It’s amazing to see such an interest in IPS, LBS and how these technologies can be used to enhance the customer experience. Really, wow! Today, the time has come to update another whitepaper of ours – Indoor Positioning 101.

The Fundamentals of Indoor Positioning: A Short Introduction

In a new video we present a short introduction to the world of Indoor Positioning Systems (IPS). The video is meant to explain the core basics of our Indoor Positioning System in an informative and easy way for those who are new to the concept.

SenionLab IPS used at Largest E-Commerce Expo in Latin America

Some of our clients choose to apply IPS at a specific event or convention. Recently our solution was applied at an exposition in São Paulo, Brazil.

Who talks about us? – Path to Purchase Institute

We're glad to see that our developments with a hospital in San Luis Obispo, California, were recently picked up by Path to Purchase Institute. Read the article here. Path to Purchase Institute (P2P) is a global association serving the needs of brand manufacturers, retailers, agencies and all types of solution providers. P2P has 500+ members [...]

Updated White Paper: How Indoor Positioning Systems Turns Customer Experience Upside-Down

We're happy to present an updated version of our white paper Surprising and Delighting Consumers! Here's an excerpt to give you a hint of what's inside. Today’s retailers compete more fiercely than ever in creating a vibrant customer experience. For success, retailers must understand their customers – including predicting their next moves and tailoring the [...]

SenionLab Plays Key Role in Putting Seoul on the Map

South Korean Capital Adopts 3D Indoor Maps for 107 City Facilities SEOUL, SOUTH KOREA and LINKÖPING, SWEDEN, July 20, 2015 – SenionLab, creators of the world’s most powerful indoor positioning systems, today announced its role in an innovative indoor mapping program in Seoul, South Korea. The South Korean capital has introduced 3D indoor map services, [...]

Google launches Eddystone protocol for BLE beacons

Bluetooth Low Energy (BLE) beacons are broadcasting a signal at certain intervalls, so-called advertising packets. However, in order to be used for proximity solutions or indoor positioning, it needs to contain a unique ID to differentiate it from other beacons. iBeacons are already using the same kind of messaging that is now being introduced by Google through [...]